Today a few of us here at The Museum of Brands went for a trip down the road to The American Food Store, to admire the packaging (of course) and to do some research for an exciting new Learning activity!
Our fabulous Learning intern, Avriel, is from Atlanta and so acted as our guide to the treats on offer in the shop.
We were enticed by vast varieties of cereal…
Weird and wonderful cake mix, blue velvet anyone?
And of course Confectionery galore!
When comparing American packaging with the equivalent British packaging, you notice slight differences in the logo, names of the products and the overall branding.
Did you know that British Milky Ways are called 3 Musketeers in America and American Milky Ways are British Mars Bars?! The mind boggles. Please leave a comment if you know any other brands with different names across the pond!
The American Food Store is definitely worth a visit, head to 2 Ladbroke Grove, London W11 3BG, come and see the Museum in the same trip!